Say Hello to USAF’s New Motto

Airmen spoke, the leadership listened, and, as a result, the Air Force’s new motto is: “Aim High … Fly-Fight-Win.” USAF officials said the new motto is a two-part expression meant to be an enduring statement of airmen’s pride in their service. It contains the call to action, “Aim High,” and the response of commitment, “Fly-Fight-Win.” Chief of Staff Gen. Norton Schwartz said the leadership did its best “to give voice to how airmen feel about serving this nation.” CMSAF James Roy added, “This is for the hundreds of thousands of airmen who now serve, who have served, and who will serve in the future.” The motto will be gradually incorporated in Air Force presentations, correspondence, and products as well as training and education courses. The search for the right motto incorporated extensive inputs over the past eight months from all ranks and career fields. (SAF/PA release)