The Air Force has a new recruiting commercial—one that features its combat search and rescue mission. It started airing last week in various TV markets and at select movie theaters. The first two ads in this series highlighted unmanned aircraft operations and space operations. Col. Michael Tillema, Air Force Recruiting Service Strategic Communications director and a former CSAR pilot, said of this latest commercial, “We are showcasing one of the Air Force’s unique missions; I’m sure it’ll resonate with young people of today who are looking to do something incredible with their lives and want to be part of a great championship team.” The Daily Report saw it on TV—good one. (To see the video—not as effective as on TV—click on the highlighted “CSAR” in the second paragraph of this AFRS release)
The defense intelligence community has tried three times in the past decade to build a “common intelligence picture”—a single data stream providing the information that commanders need to make decisions about the battlefield. The first two attempts failed. But officials say things are different today.